The Better Business Bureau (BBB) bbb.org offers several tools to help investigate companies, uncover patterns of misconduct, and assess reputations. These include business profiles, scam trackers, complaint data, and customer reviews. Below is a summary of the key resources:
1. BBB Business Profiles: Comprehensive reports on companies, including ratings, complaints, and contact details.
2. BBB Scam Tracker: Tracks reports of scams and fraudulent activities, with a searchable map and filters.
3. BBB Customer Reviews and Ratings: Consumer feedback on businesses, highlighting positive and negative experiences.
4. BBB Complaint Data: Formal complaints submitted by consumers, showing issues and company responses.
5. BBB Investigations and Alerts: Reports on businesses flagged for unethical practices or scams.
Detailed Descriptions and Instructions
1. BBB Business Profiles
• Purpose: Provides a detailed overview of a business, its legitimacy, and customer interactions.
• Content:
• Company contact information, accreditation status, and ownership.
• BBB letter-grade rating.
• History of complaints and resolution efforts.
• How to Use:
1. Go to www.bbb.org.
2. Search for the business by name or location.
3. Review the profile for ratings, complaint summaries, and accreditation details.
• Example: Check if a company has unresolved complaints or a poor BBB rating before engaging with them.
2. BBB Scam Tracker
• Purpose: Tracks consumer-reported scams and fraud, categorized by type and location.
• Content:
• Detailed scam reports, including type, location, and monetary losses.
• A map view to identify trends or geographic patterns.
• How to Use:
1. Visit www.bbb.org/scamtracker.
2. Search by business name, type of scam, or region.
3. Review reports for trends or recurring scams.
• Example: Use Scam Tracker to verify if a company has been reported for fraudulent activity in your area.
3. BBB Customer Reviews and Ratings
• Purpose: Offers direct feedback from consumers about their experiences with businesses.
• Content:
• Ratings based on consumer satisfaction.
• Positive and negative reviews detailing service quality and interactions.
• How to Use:
1. Go to www.bbb.org.
2. Search for the business.
3. Read reviews and compare positive feedback with complaints to gauge overall reputation.
• Example: Analyze reviews to determine if a company has a history of poor service or satisfied customers.
4. BBB Complaint Data
• Purpose: Displays formal complaints submitted against businesses and how they were resolved.
• Content:
• Complaint summaries categorized by type (e.g., billing, product issues).
• Records of company responses or resolutions.
• How to Use:
1. Search for the business at www.bbb.org.
2. Navigate to the complaints section of the profile.
3. Look for patterns in complaint types and resolution status.
• Example: Identify recurring issues like refund disputes or delivery failures in a company’s complaint history.
5. BBB Investigations and Alerts
• Purpose: Highlights businesses flagged for unethical behavior or fraudulent practices.
• Content:
• Investigations conducted by BBB into businesses or industries.
• Alerts warning consumers about specific companies or scams.
• How to Use:
1. Visit www.bbb.org.
2. Search for alerts or investigations related to the business or industry.
3. Review the findings for warnings or unethical practices.
• Example: Check if a company has been flagged by BBB for operating outside ethical standards.
How to Use BBB Data for Investigations
1. Start with Business Profiles
• Verify company legitimacy, contact details, accreditation, and rating.
2. Review Complaints and Customer Feedback
• Look for unresolved issues and trends in complaints.
• Compare with customer reviews to balance the perspective.
3. Check Scam Reports
• Use Scam Tracker to search for consumer reports of fraud or suspicious activities linked to the company.
4. Monitor Alerts and Investigations
• Review BBB alerts or investigations for warnings about unethical practices.
Real-World Cases Using BBB Data
1. E-commerce Fraud
• Issue: Customers paid for products but never received them.
• Source: Complaints in BBB Business Profiles and Scam Tracker.
• Outcome: Business flagged as a potential scam.
2. Service Provider Misconduct
• Issue: A contractor charged for services not performed.
• Source: Multiple unresolved complaints in BBB records.
• Outcome: BBB issued a warning against the company.
3. Scam Impersonation
• Issue: Fraudsters posing as legitimate businesses to scam consumers.
• Source: Reports in Scam Tracker.
• Outcome: BBB alerted the public and informed the legitimate businesses.
Conclusion
The BBB’s tools are essential for investigating companies. They provide clear insights into consumer complaints, scams, and overall business reputations. By using these resources effectively, you can identify warning signs and assess how businesses interact with their customers.
BBB is such an underused resource these days. When I’ve used it for due diligence investigations I am usually questioned by younger or less experienced analysts who aren’t used to our earlier reliance on the knowledge and expertise we once gleaned from BBB. Thank you for covering this!